Well, Google is at it again. Their latest update from today is releasing ‘latest news’ updates in the search results. Basically this means they are getting pretty good at getting new data published from blogs and the such and re-publishing that data in their index in like, uh 1 second. No really - Doing some testing today and created a blog post on one of more authority sites and within 15 seconds that exact post was in the index and available back to me.

This is just WOW! It really points to the fact of where they are going and how important it is to keep things on your site(s) up to date. New, fresh content will ultimately bring more visitors to your site and with some creative methods of linking from your blog or simply your blog design you can see things improve on your site.